Flexli's Story
Every Breakthrough Begins with a Relevant Question:
In 2019, as e-commerce volumes surged, warehouses needed solutions that could handle growing volumes while using space more efficiently and adapting to changing operational needs. The opportunity was to bring throughput, flexibility, and space efficiency together in one solution.
We asked a simple question.
Why can't parcel sortation robots be as fast as slot cars?
Our vision
To make world-class warehouse automation accessible to every business in India – and eventually the world.
We believe every business deserves automation that delivers performance, flexibility, and long-term reliability. With the right engineering mindset, it can be fast, adaptable, and built to last
Our Mission
To engineer and deliver warehouse automation systems that outperform global benchmarks on value, flexibility, and support – by building from first principles, ensuring high standards of manufacturing and partnering with customers through the full- lifecycle of their operations.
Our Approach
Engineering Better Automation Starts with Better Questions.
- Discover
Discover your operational realities. - Engineer
Design around your requirements. - Build
Build with precision and reliability. - Deploy
Deploy with minimal disruption. - Support
Support through the complete lifecycle.
Our Achievements
Engineering Progress. Proven by Results.
3 Granted Patents
Innovations in high-speed robotic sortation technology.
Trusted by Industry Leaders
Trusted across warehouse automation and logistics.
Patented mSORT Platform
Built from first principles for high-speed, scalable parcel sortation.
End-to-End Automation Expertise
Comprehensive logistics automation solutions.
Leadership and Advisory Team
The people behind Flexli
Raja Choudhary
Founder & CEO
Holds 5 Patents, Led R&D of Industrial Robot at Reliance Industries, B.Tech. from IIT Kanpur
Harsha Lal
Advisor Organisation & Leadership
Formerly CEO at Systemantics, Executive Director at Dell, VP at Wipro, Head Sales at Sun Microsystems USA
Prabhudev
Advisor Solutions & Growth
Formerly President at Addverb, Director of Operations at Bastian Solutions, Director at Miebach Consulting
Our Team
People Behind Every Innovation
Our multi-disciplinary team of engineers, designers, and automation experts work together to design, build and support automation solutions that deliver measurable business outcomes.
Ready to Rethink Warehouse Automation?
Whether you’re scaling operations, increasing throughput, or exploring robotic sortation, let’s build the right automation strategy for your business.